Hooked is an introduction to the model and modern day habit-forming techniques that go into making habitual products.
Author: Jake Doran
Masters in Advanced Computer Science student at Keele University, interested in all things tech and business, with aspirations to undertake an MBA in the future.
Networking for People Who Hate Networking is an unrelatable drag that aims to further boost the profile of the author rather than truly aiming to help those that have a distaste for networking.
Another glimpse into the thoughts, feelings and experiences of one of Britain’s most successful businessmen, through 44 true stories.
Brad Stone’s enlightening story of Amazon’s humble foundation through to it’s current market leading status. Utilising years of research and interviews with Amazon staff, Brad explains the e-commerce giant’s vision and the reality behind the everything store.
